Inov8 design all their footwear along barefoot style designs concepts. So their off-road footwear products have small heel to toe differential height, modest cushioning and flexible soles that provide good forefoot flex. They specialise in offering a range of shoes that progressively take the wearer towards zero heel elevation in stages. Inov8 are advocates of the theory that the transition to barefoot running is a progressive journey and is best achieved by migrating through a number of shoes with progressively reducing heel elevation and cushioning. Their range offers an exceptional diversity of shoes with varying amounts of heel lift and sole cushioning. If you are looking for a specific combination of a certain heel elevation combined with a certain amount of cushioning then Inov8 are more likely to offer the ideal shoe than any other brand.
Inov8 have a particularly strong range of shoes designed for CrossFit athletes. Their F-Lite range has been heavily adopted in the US as the Crossfit shoe of choice. The Bare-XF range is dedicated to Crossfit use with features optimised for rope climbing. More recently Inov8 have introduced road running shoes with zero heel elevation and minimal cushioning that will be of great interest to experienced barefoot runners.